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Sunday, May 13, 2012

what is satyamev jayate......?

What is Satyameva Jayate about: A hush-hush project from the time it was launched in October 2011,Satyameva Jayate turned out to be just what Aamir had denied all along. A show on social issues in the Oprah Winfrey mould — dwelling on a topic that afflicts society in general and looking to find a solution — with its heart in the right place.Running into 90 minutes, the first episode was on female foeticide, striving to lift the veil off the practice that plagues both rural and urban India. Real-life accounts, interactions with doctors, a sting operation and chats with the common men and women of India as a live audience that laughed and cried summed up Satyameva Jayate.What Aamir had told t2 at the show’s launch last October: “I actually haven’t watched much of Oprah but from whatever little I have seen, I can tell you that I am not making anything like that. One thing that I can tell you is that it is not an activist show. We have decided that we will break all rules”.What Aamir had told STAR Ananda last week: “It’s a show for every Indian… It’s been a very emotional journey… a roller-coaster ride. I am hoping that when people watch this show, they are equally moved emotionally. I hope the show touches them at a very deep level.”Emotional quotient: Episode one targeted the tear ducts, with the live audience often seen wiping away a tear when young mothers narrated horror stories of forced abortions. Aamir himself broke down a couple of times on the show.Audience connect: Estimated to have reached out to a cumulative audience of 400 million — a first for Indian television, Satyameva Jayate was simulcast on Doordarshan, STAR World, STAR Jalsha, STAR Utsav, STAR Vijay, STAR Pravah, ETV Telugu and Asianet, besides STAR Plus. While the exact viewership ratings will take about a week, sources in the STAR network say that early trends indicate that Satyameva Jayate has the potential to even surpass the ratings of the first season of Kaun Banega Crorepati. Season I of the Amitabh Bachchan-hosted show had opened with a TVR (television viewership rating) in excess of 4 and had beamed on STAR Plus before shifting to Sony two seasons ago.
Actor Aamir Khan’s TV show ‘Satyamev Jayate’ in its second episode brought in a new twist to the cause of child sex abuse.Focusing on childhood experience of one Harish Iyer from Mumbai, the episode has brought out the traumatic abuse of him for several years by a male relative. Since his mother did not realise his sorrow, the child turned to his dog and Sridevi’s films for solace.Here enters Sridevi on to the sets of ‘Satyamev Jayate’ bringing the episode a new levitation and her gift to the victim makes the show knock at the social impediments our children face in this cruel world bereft of ethics and social healing.Aamir has also appealed to the viewers to endorse a bill to parliament to address the child abuse issue. With Sridevi signing the people’s charter for the bill, the anchor has taken the show to the level of TV activism but for a good cause.

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1 comment:

  1. ....Although there was nothing new in the show other than a popular actor as anchor and immense marketing. But good to see Amir on small screen raising such causes..

    http://www.rediff.com/movies/column/aamir-khans-satyameva-jayate-played-it-safe/20120508.htm

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